In 2012 CSD worked with the corporate communications team at Bimbo Bakeries USA to develop, their Be the Best recruitment branding. Using the "kernel" icon from the primary BBU logo we created an identity that was connected to BBU but also individualized. Once created, we applied the new branding to trade show signage, promotional give-away items and brochures with company information. Learn more about the logo design process or see more of our recruiting event take-aways.