Since 2010 we’ve been working with an inherited look & feel for all of the North Coast Asset Management marketing materials. It’s been a lot of fun to have the opportunity to refresh the external branding. Goals of this realignment are to; create efficiencies in the quarterly update process, reposition marketing messaging, and upgrade the graphics to reflect more of a uniform system.
We’ve created new layouts for the two-sided fact sheets, brochures, and formatted .html email campaigns. Making visual enhancements to the performance reporting starts with the graphs, by standardized the spacing and color system we made the graphs simpler.
The systematic approach to the factsheet layout allows readers to understand where to look for each of the strategy objectives, philosophies, and statistics. We support the marketing group to update the visuals quarterly, but provide them with Adobe InDesign templates so the text-based performance updates can be applied internally.