Journal - Rebranding
-
25Jul’14
Travelex & MasterCard Advertising
Posted by Rob Hyatt in Branding and Re-Branding and Displays / Signage
This Travelex and MasterCard® co-branded advertising campaign ran during the summer travel season in SIMON malls and outlet malls nationwide. Through multiple different ad placements on skybanners, kiosk standees, and pole banners we helped to communicate inbound and outbound marketing messages.
If you live near Burlington Mall, Fashion Centre @ Pentagon City, King of Prussia Mall, Las Vegas Premium Outlets, Northshore Mall, Roosevelt Field Mall, The Westchester, Town Center of Boca Raton, or Waikele Mall keep an eye out for this summer ad campaign!
Above you can see the 2013 Simon Mall marketing banner we developed for Travelex. Click here to learn more about our 2013 Travelex marketing materials.
Above is our 2012 Simon Mall Marketing we developed last second for Travelex.
-
07Feb’14
The company formally known as Gold Coast Building Services, is now Clean Force Janitorial Professionals. We worked with ownership to reposition and rename the brand so it captured the voice and competitive advantages of the company. Learn more about the rebranding process...
-
01Jan’14
NorthCoast Fact Sheet / Graph Re-Branding
Posted by Rob Hyatt in Re-Branding and Print Design
After four years of managing the performance updates for NorthCoast Asset Management, we were given the opportunity to redesign their existing reporting tools.
By performing a gap analysis and establishing where the fact sheets and brochures are now and understanding where the NorthCoast marketing team would like them to be, we're able to establish goals and track growth.
-
13Nov’13
Philadelphia Wings 2014 Marketing Materials
Posted by Rob Hyatt in Branding and Re-Branding and Print Design
The final Philadelphia Wings season (in the city of brotherly love) was designed to highlight the best player in professional lacrosse; Paul Rabil. Every season we prepare a custom branded look & feel which reflects the specific sales theme, in 2014 the Wings wanted to emphasize they had the best players in the world.
Using the Philadelphia skyline, we made players appear larger than life as they took to the streets and played between towering skyscrapers.
By using the teams tertiary grey color in the skyline and cloudscape, we were able to really make their iconic red/black color scheme stand out. See more marketing materials from the 2014 season...
-
20Sep’12
NorthCoast Asset Management Website Launch
Posted by Rob Hyatt in Re-Branding and Web Design
More than a facelift, this web design project was a complete overhaul of the NorthCoast Asset Management website strategy. By performing a gap analysis and identifying how the old website was used, what worked, and what didn't, we were able to create a baseline for how to improve the online strategy. Working with the sales team, compliance, operations, and trading team we gathered insight from all divisions of the firm to ensure we accounted for all of their growth needs. Learn more about how to redesign a website strategy...
Below is a picture of NorthCoast's original website before we began our design process.
-
26Jul’11
Aunt Sassy Sauces Packaging
Posted by Rob Hyatt in Re-Branding and Packaging
In a saturated BBQ sauce packaging market, Aunt Sassy's needed a way to distinguish their bottle on the shelves of grocery stores nationwide. Leveraging the new all natural and gluten free product advantage, we refreshed existing Aunt Sassy's Sauces packaging to give the label a more organic, natural look. See the evolution of the labeling system...
Below is what Aunt Sassy's packaging looked like when we first spotted her selling her homemade sauce at a local grocery store.
