The Philadelphia Wings marketing team wanted to get their fan base more involved with the team and thought up an idea to submit user videos showing their team spirit in order to win a full custom car wrap or a partial car wrap. Each submission needed to include a Wings inspired rap…or (w)rap, as was the contest name.
Working with the talented team at Designer Wraps, we developed artwork for each of the winner’s cars based on templates provided by the production company. We created a full wrap for a 2011 Jeep Liberty, and partial wraps for a 2010 Mazda Tribute, 2001 Ford Taurus, and 2004 Saturn L-Series. The winners also received complementary parking at the stadium to show off their new wraps.
Below are examples of the full and partial artwork in template form.